Keys to Starting a Blog - Photograph of notebook & laptop sitting on desk.

5 Quick Steps to Start Writing a Successful & Engaging Blog

Blogging has morphed into something with great potential. In the 1990’s, it began more as a way to express personal commentary — a visual diary — but today is being used for many other things. Unlike other social media, blogging offers an informal way to interact with customers on a more personal level. Customers can interact with your posts and …

Networking Like a Pro - Photograph showing web of interconnected meeples.

Networking Like a Pro: Utilizing Your Four Networking Streams

When it comes to business networking — there is more than one avenue to consider. As Ivan Misner, Ph.D. writes in the hallmark business networking book ‘Networking Like a Pro: Turning Contacts into Connections,’ there are four streams that can be utilized in your networking river. Just as a business consists of multiple facets to operate and reach success, so should …

Social Media Myths - Photograph of lunar lander on a sound stage in Nevada.

Uncovering Social Media Myths

Everyone is using social media. If you’re not, you’re missing out. With hype over social media marketing abound, it’s easy to feel left out and intimidated by new technology. But don’t let that feeling overwhelm you. There are easy ways to integrate your professional work into an online presence. First, clear the air about social media and dispel the myths …