Gaining Loyal Readers - Photograph of Scrabble tiles spelling "BLOG" on a table.

Gaining Loyal Readership to Your Blog

Once you’ve established yourself in the blogging universe, the next step is to gain a loyal readership community. The key is to spread your content to as many people, websites, and sources as possible, and the first step to this is writing viral content. Certain types of posts tend to spread more than others: Controversial/timely posts discussing a current topic (i.e. reader …

Keys to Starting a Blog - Photograph of notebook & laptop sitting on desk.

5 Quick Steps to Start Writing a Successful & Engaging Blog

Blogging has morphed into something with great potential. In the 1990’s, it began more as a way to express personal commentary — a visual diary — but today is being used for many other things. Unlike other social media, blogging offers an informal way to interact with customers on a more personal level. Customers can interact with your posts and …

How to Make Your Content Go Viral - Photograph of the "Settings" tab in the WordPress CMS.

How to Make Your Content Go Viral

Going viral. It’s every blogger and entrepreneur’s dream. But what does “going viral” really mean? And how is it done? Viral is the shortened term, but really this trend is considered “viral marketing,” according to the Merriam-Webster dictionary. VIRAL MARKETING : marketing designed to disseminate information (as about a new product) very rapidly by making it likely to be passed …