Gaining Loyal Readers - Photograph of Scrabble tiles spelling "BLOG" on a table.

Gaining Loyal Readership to Your Blog

Once you’ve established yourself in the blogging universe, the next step is to gain a loyal readership community. The key is to spread your content to as many people, websites, and sources as possible, and the first step to this is writing viral content. Certain types of posts tend to spread more than others: Controversial/timely posts discussing a current topic (i.e. reader …

Leveraging Personal Branding - Photograph of ranch hand branding a horse.

Personal Branding: The Key to Leveraging Your Career

When it comes to branding, the importance of leveraging your personal brand – both in person and online – cannot be underestimated. Consider the advice from these branding professionals as food for thought: “Personal branding is how we define ourselves in the workspace while at the same time, incorporating the personal elements that make us who we are.” — Dawn …