Networking Like a Pro - Photograph showing web of interconnected meeples.

Networking Like a Pro: Utilizing Your Four Networking Streams

When it comes to business networking — there is more than one avenue to consider. As Ivan Misner, Ph.D. writes in the hallmark business networking book ‘Networking Like a Pro: Turning Contacts into Connections,’ there are four streams that can be utilized in your networking river. Just as a business consists of multiple facets to operate and reach success, so should …

Learning to View Millennials as Leaders - Photograph of young man straightening neck tie.

Learning to View Generation Y (Millennials) as Leaders

Millennials are the leaders of the future. It’s often all too easy to find criticism against the Millennial generation – from them being too young or too wired with technology. Stereotypes about the millennial generation (roughly those born between 1980 and 2005) are abound, but don’t let them deter you from doing business with some of the brightest minds and …

How to Make Your Content Go Viral - Photograph of the "Settings" tab in the WordPress CMS.

How to Make Your Content Go Viral

Going viral. It’s every blogger and entrepreneur’s dream. But what does “going viral” really mean? And how is it done? Viral is the shortened term, but really this trend is considered “viral marketing,” according to the Merriam-Webster dictionary. VIRAL MARKETING : marketing designed to disseminate information (as about a new product) very rapidly by making it likely to be passed …

Social Media Myths - Photograph of lunar lander on a sound stage in Nevada.

Uncovering Social Media Myths

Everyone is using social media. If you’re not, you’re missing out. With hype over social media marketing abound, it’s easy to feel left out and intimidated by new technology. But don’t let that feeling overwhelm you. There are easy ways to integrate your professional work into an online presence. First, clear the air about social media and dispel the myths …