How Search Engines Find Websites - Photograph of sketchnotes on a pad of paper.

How Search Engines Like Google Find Your Website

When it comes to attracting traffic to your website – content is key. But the addition of search engine optimization (SEO) to that content makes a world of difference as to whether big search engines, such as Google.com, will find your website, according to HowStuffWorks.com.

SEO is the “art or science of gaining top search engine placement for relevant keyword phrases through making search engines believe your site is more relevant than your competition’s websites,” according to a definition on HonestSEO.com. Integrating SEO efforts into your own work include considering website content, coding, structure and presentation.

With strong content and the proper marketing, your website will gain traffic – and consistent traffic. Search engines use what are called “spiders” or “crawlers” to search webpages and define content. This content is then ranked and becomes the results you see when you type a keyword or search term into the search engine.

Think of a list of words and phrases that people might type into a search engine to find information. These words should be related to the topics covered on your website, or the services you provide. Consider using frequently used words, instead of anything abstract that a user will rarely search for.

To become a top entry on search engines, such as Google or Yahoo, follow some of these simple tips, according to HowStuffWorks.com:

Submit your website to search engines to get your page in the directory for search engine return pages. This lets web-surfers know your website is out there.

  • Avoid so-called “black hat” or unethical SEO techniques to falsely garner web traffic. Be careful not to use too many keywords as this can be known as “keyword stuffing” and will flag your website as spam by the search engines. When using hyperlinks, link to real and relevant content on your website, so readers will return to your website.
  • In order to move up your website’s page rankings to the top of the pile of all of the websites out there, create excellent content. Also, instead use “white hat” techniques” such as using keywords relevant to your content, to enhance what you already have created. Think of this as putting out the welcome mat for guests to your website. Tune them in with key words that will bring them to your website and keep them there. Pay special attention to integrating key words into your website’s title and headers.

Another avenue is enlisting the services of search engine optimizers. Use professional consultants who perform optimization projects for clients understand what will be best for your business. Whichever avenue you select, as you build your next website or continue to build content – keep in mind on both quality work, and consider placing yourself in the shoes of someone visiting your website. What words would they use to find you?

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