Selfless Team Player
Dennis brings 8 years of professional experience to the table, currently working as the marketing manager for Yoder Lumber. Yoder Lumber is one of Ohio’s largest Hardwood manufacturing facilities producing all type of wood products to customers around the globe.
Working closely with senior-level management, Dennis builds consensus with his internal team for numerous initiatives. Dennis developed a series of strategic content marketing tools to support brand awareness including sales literature, whitepapers, a series of eight videos, email campaigns, and print and digital advertising. Taking the role as a project manager, Dennis implemented two mobile-friendly corporate websites which were recognized by industry leaders for unusual degree of detail and quality design.
Previous working as a territory sales manager for the Altria Group, Dennis administered a marketing and advertising program, which includes placing product in 120 stores accounting for about $10 million annually. Through communications and relationship building with retail managers, Dennis helps develop and introduce business plans to promote a diversified product line.
Additionally, Dennis works to educate retailers on how to promote products and assist owners on how to grow profitability and maintain a strong platform for their stores. Through his work with the Altria Group, Dennis has gained additional strategies on how to grow a particular brand or product line.
Prior to his work with the Altria Group, Dennis served as a marketing administrator for Mullet Cabinet Inc., a privately owned and operated high-dollar cabinet fabricating company based in Northeastern Ohio. At Mullet Cabinet, Dennis provided sales support and organized strategies – developing new business and guiding traffic to the cabinetry showroom. He also gained experience with product communications and TV commercial promotions. His promotional work included creating a strategic marketing budget, which consisted of orchestrating events such as corporate trade shows and cooking demonstrations, among other events.
Continually Learning & Improving
Dennis is a 2008 graduate of Bowling Green State University, with a Bachelor of Science in Business Administration degree. Dennis also holds an Associate of Applied Science in Fine Woodworking from University of Rio Grande. Woodworking is an area he has a personal passion for, further utilized professionally through his work at Mullet Cabinet and Yoder Lumber.
Dennis describes himself as self-taught in both personal and professional endeavors. In his spare time Dennis fosters that ongoing desire to learn by experimenting with new marketing strategies and performing research related to the advertising field. As the field of digital marketing is constantly changing, Dennis prides himself on staying updated on developing trends.
As someone who cares not only about his employer – but also his teammates – Dennis motivates others to success. Dennis likes to stay busy with his work and can prioritize assignments, and execute them in a timely fashion. Dennis enjoys networking with executives within his organization and as well as with professionals around Northeast, OH.
Outside of his professional work, Dennis appreciates nature through mountain biking, running and other outdoor activities. He also likes to read and plays an active role through volunteering with local churches, particularly focusing on technology assistance and youth ministry.
As Dennis garners experience in the marketing field, he someday hopes to manage his own team – and to instill the same passion he holds in future marketing leaders.